Skin Irony is the first steel version of the thinnest Swatch watch: its case is only 5.8 mm thick. The new model combines elegant classic shapes, ultra-modern contrasts and shining reflections of materials.
The presentation was held in the form of performance: the guests one by one fell into a huge cube, where they participated in a dialogue about time. In total darkness, anyone could touch the textures of the materials with which eight models of Skin Irony watches were created.
According to the Swatch team, “through the sensory experience of metaphorical dialogue over time, created in collaboration with director Yuri Kvyatkovsky, [they] wanted to show that Skin Irony is not only visual, but also tactile delight. "