Clothing designers Yoon Ahn (AMBUSH®), Christelle Koche (Koché), Erin Magee (MadeMe) and Marine Serre (MARINE SERRE) created a women's collection for Nike inspired by football jerseys.
A jersey is part of a sports uniform that helps an athlete achieve results. For fans of clubs - a way to support their favorite team. While the whole world is preparing for the games in France, designers Yoon An, Christelle Cochet, Erin Magee and Marine Serre created a collection that recalls the unifying power of sports. In addition to football jersey, designers created a sconce in their own colors.
"The Nike x AMBUSH® Jersey is a hybrid soccer jersey inspired by the traditional straight-sleeved Ha4866i Japanese coat. We celebrate the start of the tournament, welcome the incredible soccer players, so I think everyone should have a universal thing that is great celebrate the victory of your favorite team, "said Yoon An, the founder of AMBUSH®.
"The idea was to convey a sense of movement and positive energy. I created the dress by reconstructing the soccer jersey to fit the shape of the female body. The result was a dress in which you can play soccer dance or move around the city, "said Kristel Kochet, founder of Koché.
"I wanted the jersey to be sporty in the first place and then fashionable. The graphic print depicting the goddess of victory Nick, after whom the Nike brand is named, symbolizes the incredible history of American victories women's football team, ”said founder of MadeMe brand Erin Magee.
"In my design, I focus on hybridity and adaptability to everyday life. It is important for me to adhere to this goal, creating clothes in which a woman will feel good and it’s stylish, without compromising, ”commented Marin Serre, founder of the brand of the same name - MARINE SERRE.