The faces of the Classic. Forever campaign in the fall-winter season 2018 were global brand ambassadors - rapper Lil Yachty, supermodel Gigi Hadid, hip-hop duo Rae Sremmurd and singer Ariana Grande.
They all tell what it means to be a real classic and why the future does not exist without the past. Ambassadors reveal secrets of how they manage to constantly be inspired and expand the boundaries of familiar perception.
Lil Yachty (Photo: Reebok)
Gigi Hadid (Photo: Reebok)
Rae Sremmurd (Photo: Reebok)
As part of the new Reebok Classic campaign, American hip-hop artist Lil Yachty recalls the history of Classic Leather, which has become a street classic.
Well-known hip-hop duo Rae Sremmurd, winners of the BET Awards, share their views on the original Workout sneakers. And the popular supermodel Gigi Hadid appears in the updated version of the Freestyle Nova model.