"The new rules imply that, for example, sour cream that contains vegetable fats will be called a" milk-containing product with milk fat replacer made using the technology of sour cream. " impossible - this is regarded as a deliberate misrepresentation of the consumer, "-
Deputy Head of Roskachestva Elena Sarattseva. The share of vegetable fats in such products can be up to 100%, in milk-containing - not more than 50%.
Roskachestvo specialists decided to check whether dairy producers with milk fat substitutes comply with the new requirements, and examined products in 45 Moscow stores of 16 retail chains. Experts analyzed 535 packages of dairy products, including cheese, milk, kefir, sour cream, yogurt, butter, cottage cheese and curd cheese.
Incorrect labeling was found in five products in the category of processed cheeses, glazed curds and butter.
For example, the name of the product is “Creamy processed cheese with a mass fraction of fat in dry matter of 50%,” manufactured by Ryazan Processed Cheese Plant OJSC under the brand name Pereyaslavl, because the company used "milk" word.
As a result of the audit in Roskachestvo, it turned out that the share of products with marking violations is about 1%. "Manufacturers, and especially retail chains, were afraid of such large and complex names that consumers might not like," says Larisa Abdullaeva, head of the standardization group of the Russian Dairy Union. As a result, manufacturers began to name their products more succinctly - "dessert", "pasta", "substitute".
On July 1, another rule will work: in each store, dairy products sellers will have to lay out separately and indicate that these products are without a substitute for milk fat.