Finally, the most popular emojis among Russians are known

Noos8here Technologies analysts analyzed more than 250 million messages for 2016-2019. For research, the company used the archive of the Brand Analytics system, which has a large social media data platform in Russian and other languages โ€‹โ€‹of the CIS countries.

The most popular emoji was fire ( ๐Ÿ”ฅ ): Russians used it almost three million times. In second place in terms of popularity was the red heart ( โค๏ธ, 2.8 million times).

The top 3 ends with a smiley crying from laughter ( ๐Ÿ˜‚ , 1.9 million times).

In total, every fourth message of Russians in social networks contains emojis, experts calculated. Moreover, women use emoji on average one and a half times more often than men. The most commonly used emoji are Instagram users (34%) and VKontakte (16%).

Followed by users of Twitter (13%), Facebook (11%), YouTube (10%), Odnoklassniki (10%) and other social networks (6%).

In general, Russians became more interested in emoji. In April 2016, the proportion of emoji-only messages was 5%. In 2019, the proportion of such messages exceeded 25%.



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