Etam French brand and Butterfly Children Foundation launch charity project “Women for Women”

Butterfly Children Foundation helps children who were born with a rare genetic skin disease - epidermolysis bullosa. Due to a careless touch, bubbles appear on the skin of the child. The skin exfoliates and leaves an open wound, which must be covered with special dressings. This can hurt the baby. Such children are called “butterflies”, metaphorically comparing their sensitive skin with the wing of a butterfly.

While the disease cannot be completely cured, everyone can support butterfly children and take part in a charity project.

Together with the Trustee of the Butterfly Children Foundation, People’s Artist of Russia Ksenia Rappoport, on June 1, actresses Aglaya Tarasova, Yulia Hlynina, Svetlana Ustinova and Katerina Spitz. They will take part in a public discussion on the changing role of women in the modern world. The speakers will also hold an autograph session and take pictures with guests. In addition, well-known bloggers will become star consultants for one day and will help you choose underwear, home clothes, swimwear and accessories.

On the day of the event, 10% of the amount of each purchase in the Etam store in the Gallery Mall will be transferred to the fund, and each client will receive a pleasant surprise from the brand.

Everyone can take part in a charity event: from June 1 to June 30, 2018, you need to buy any item from the Etam collection - Icone. This can be done in the online store of the brand.

The event will be held on June 1, 2018 at 18:00 at the Etam store in the Gallery Mall at 30A Ligovsky Prospekt, St. Petersburg.

For participation, preliminary registration is required.



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