Borjomi brand launches augmented reality New Year app

A mobile application with a talking deer is already available for iOS and Android.

Mobile application

ARBorjomi

- part of the New Year’s campaign for the “Holiday to # Borjomit” brand. With it, you can record original video greetings, which, thanks to the technology of augmented reality, will be voiced by the deer from the packaging.

The user can select one of the three holiday filter masks, record an interactive postcard and immediately share it on social networks or send to a friend in any messenger.

Borjomi brand launches augmented reality New Year app

Creating a congratulation is simple: you need to download the application, point the smartphone’s camera at a deer from a can or bottle of “Borjomi” from the New Year series and follow its instructions.

The ARBorjomi mobile app is already available on the App Store and Google Play .

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