In the new video, the founder of the company Elena Shifrina, together with famous athletes, artists and designers, urges not to be shy about her tastes.
The brand of nut and fruit bars Bite launched the campaign "Don’t you be shy about it !? " in support of the updated collection of snacks. In the video “This is your taste”, young people engage in sports, creativity, expressing their individuality and urging them not to be shy about their tastes. The video featured the founder of Bite, Elena Shifrina, paratrooper Dmitry Ignatov, BMX rider Anton Evstifeev, the winner of the fourth season of the Dancing show, Vitaly Ulivanov, the world champion in parkour and freerun Alexander Shevchenko and others.
The video was shot by Fancy Shot.
The updated Bite collection includes eleven snacks with the addition of vegetable protein. The design of the new packaging was developed in conjunction with industrial designers Craig. Karl.