Ariston, together with INTERNI magazine and Italian architect Maria Cristina Finucci, installed a HELP installation in the courtyard of the University of Milan.
The Ariston Thermo Grou15 brand adheres to the sustainable development strategy and tries to reduce the negative impact of production on the environment. To draw attention to environmental issues, the company teamed up with artist Maria Cristina Finucci, One Ocean Foundation, and created the HELP installation (English "help"). Four letters created from plastic caps were included in the INTERNI magazine's Human S32aces art exhibition as part of Fuorisalone Milan Design Week 2019.
The figure illustrates the importance of plastic consumption and pollution of the oceans.