adidas unveils next generation AlphaBOUNCE sneakers

Thanks to the use of a seamless mesh top FORGED Mesh, created using Aramis technology (taking into account the features of the foot when moving), the new Al14haBOUNCE Beyond sneakers provide the most natural fit. The elastic inserts located in the most important places and the molded back support the foot during the most dynamic movements and a sharp change of direction. Bounce midsole with EVA shock absorbing foam provides excellent cushioning, while Continental outsole provides perfect traction on any surface, from basketball floor to football pitch.

adidas unveils next generation AlphaBOUNCE sneakers

Photo: adidas

adidas unveils next generation AlphaBOUNCE sneakers

Photo: adidas

adidas unveils next generation AlphaBOUNCE sneakers

Photo: adidas

adidas unveils next generation AlphaBOUNCE sneakers

Photo: adidas

In support of the new model, adidas created the “Running is My Advantage” campaign, which is designed to inspire athletes to train and run regardless of where they are - on a treadmill, in the gym, at home or on the street. Its faces were Real Madrid footballer Gareth Bale, world number one tennis player Caroline Wozniacki, basketball players Damian Lillard and James Harden and New Zealand rugby player Buden Barrett.

By the start of sales of AlphaBOUNCE Beyond, the Russian branch of adidas also launched a large-scale quest on Instagram, in which new sneakers can be won daily. Every day until April 18, parts of the puzzle will appear under the hashtag #alphabounce. The rules are simple - you need to quickly save the nine necessary parts to your profile bookmarks, collecting them in the correct order, and then lay out a screenshot of the puzzle with the #alphabounce hashtag. The winners will be the three fastest and the fourth participant, who will be randomly selected.

In total, 42 unique puzzles were created within the framework of the project, the heroes of which were the players of the Russian national team Dmitry Kombarov and Alexander Samedov, actor Ivan Zhvakin, fitness trainer and blogger Katya Vicks, participant in the show "Dancing" on TNT Julianna Kobtseva and others.

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