The author of the global initiative “Eat like a pro” with the participation of the players of the Barcelona football club was the manufacturer of household appliances “Beco”.
The main goals of the “Eat as a Pro” social campaign are to draw attention to the problem of childhood obesity and to promote a healthy lifestyle. According to Orkhan Sayman, CEO of Beco, at a press breakfast, by 2025 more than 70 million children will face the problem of obesity in the world. According to the research center of endocrinology of the Russian Ministry of Health, over the past year, obesity among students has grown from 2% to 8%, and overweight has been recorded in 11-18% of children of different age groups.
As part of this initiative, Beco launched website
com / eatlikeapro
, which provides balanced recipes for breakfast, lunch and dinner, useful information about healthy eating and tips from players and nutritionists at the Barcelona football club, whose central defender Gerard Pique became the ambassador of the global campaign "Eat like a pro."
In addition, a number of educational actions are planned in shopping centers and the organization of events to teach schoolchildren the basics of healthy eating. Detailed information about them will be announced shortly on the site social campaign.